Project
- Client: HEAD
- Project: HEAD Hunted Padel Team
- Year: 2023
Background
HEAD are reputed for their cutting-edge design, engineering excellence and a passion for championing all sport, everywhere. Vidd Agency works with HEAD in Sweden and the Nordics.
Services
- Copy
- Design
- Content
- PR
- Social Media
- Event
HEAD
As the Swedish padel pandemic is behind us, many have ticked off this new sport from their bucket list and moved on. Meanwhile, there is an increase in licensed players and new associations. The hype may be gone but the sport is real - and growing. That's where HEAD Hunted Padel Team comes into play.
Challenge
HEAD's brief was… well, brief, yet very clear and to the point: embody their mission statement “bring high performance to every athlete - professional and amateur - to allow them to be the best they can be.”
And so we did.
Solution
Padel is a well-established sport in many parts of the world. As padel sky-rocketed in Sweden a few years ago, experience, structure and community has lagged behind. HEAD Hunted Padel Team is part of the solution to these teething problems, feeding this baby to grow big and strong.
To position HEAD as a leading brand in the Swedish padel community, aspiring amateur players were recruited to realise their dream of becoming the best they can possibly be. With top level coaching, structured training and second-to-none equipment, their story will be a new campfire reheating the padel community.
Execution
8 aspiring padel players are carefully selected and paired from the many applicants streaming in through social media. With weekly practices individually - jointly and with a professional coach, the latest and greatest gear from HEAD and the end goal of reaching as far as possible at Premium Padel Open, these players will be drilled to get skilled.
Throughout the season, the padel community will be able to follow the players' progress where they get hands on HEAD gear, tips from the coach and ultimately the chance to join next season's HEAD Hunted Padel Team.
Selected projects
Who we are
We believe that the future belongs to those on the move. The kind, brave and open ones who greet the new. Those are the people and companies we love to work with, pushing the society, planet and people forward.
We are Vidd. Swedish for broadness, expanse and scale. A view that never looses sight of progression. Something we think sums up how we think, work and act.
